The Social Network and Consumer Behavior

Anyone who has seen the movie The Social Network, knows how Facebook came about. Based on Consumer Behavior, Facebook was developed purely for the consumer. 

When consumers wanted a social network that they could use to connect to other college students, Facebook came about to fulfill those needs. Facebook has done a great job developing and innovating their site to fit the needs of their consumers. Originally developed for college kids, nowadays, every one from grandma to mom and dad have a Facebook page to stay connected to family and friends around the globe 

I've attached an article that I found interesting, a small local artist is one of the main share holders of Facebook now, because of his simple talent that had nothing to do with social media... yet Facebook has set him on a new path in life. 


San Jose-based graffiti artist David Choe, who painted graffiti murals for Facebook’s headquarters in Palo Alto, California, is now worth $200 Million after the social networking giant went public on Wednesday. 

In 2005, Choe who first thought of Facebook as “ridiculous and pointless” was approached by Mark Zuckerberg to paint graffiti on the walls of Facebook’s first office. 

Choe was however, paid in shares instead of cash and those shares are now worth $200 million. 

According to Choe, “they cut the walls out of all [his] paintings and sent them to all the Facebook offices around the world.” 

Expressing his excitement, Choe, who also doodled on Zuckerberg’s laptop, wrote on his blog: 

"Have you had the dream where you ARE this guy?!? And then some kind of happy accident happens, and as you're in the middle of this glorious car crash you stop to realize that there is actually no such thing as an accident, and no chance encounters, and that everything has a direct purpose? [...] then I get up and see my picture on the cover of the New York Times and I find out that I'm the most highest paid decorator alive".