Unprofessional Professionals

Marketing is everywhere, not only is advertising and promotion a huge market used to sell products, but its also a huge market for people who are wanting to work in the world of marketing and retail.

It seems like nowadays, everyone has their own "business." Whether its knitting silly little hats to building furniture, to developing a product or idea that is an innovation; it is super easy for someone to get into the business world. In years past it was necessary for someone to hire professionals to help them develop their business and brand, but because of recent innovations in the design world as well as technology, anyone can create their own brand with a click of their mouse.

The hardest part for me is seeing people who aren't actually professionals trying to give professional opinions. anyone can deem themselves a professional, and now thanks to the internet, its easy for them to tell people about  skills even though they don't have the experience to back them up.

Its awesome that those people are trying to make a name for themselves in the business world, but they also need to keep in mind that they need experience and knowledge in order to actually maintain a successful business. BUILDING the Brand is one of the most important steps, not just telling people about what you want to do/are doing. There is a lot more that goes into it than just trying to offer expertise to people who are seeking a quality opinion.