The shoes people wear and the way people walk can tell you a lot about them. Some people walk by dragging their feet, some walk with a purpose, some wear slippers, other running shoes, and some UGGS. This reflects not only how motivated they are, but also how their day is going and how life is in general. It almost be as informative if you saw their face!
This is a huge part of consumer behavior! By looking at a person's interested and tastes in connection with their attitudes and characteristics, you can learn how to market a product or service to them.
Each person that walked by today, I took note of the first things that came to mind when I saw their shoes.
- Converse and yoga pants
- uggs and leggings
- hiking boots and high-water khakis
... think about what came to mind about the consumer with each of those visuals.
This is such a cool post and topic to ponder! Recently, I learned that individuals are most easily identified by their gait. Security technology has been programmed to identify individuals only based on their body language, foot fall, and more.
ReplyDeleteIt is interesting to think about how much a simple/fairly automated choice, like footwear, can reveal so much about an individual (or at least the perception of that individual). This topic would make a very cool longitudinal study, tracking and documenting a person's choice of footwear, gait, footfall, rate of walk, ect over their lifetime.
Thank you for the interesting blog post!