Reflection

Predictably Irrational explains how people make irrational decisions and in their minds they think they are good decisions. 

The idea that consumer’s minds and decisions are influenced by external factors leads us to believe that our personal taste doesn’t actually have as much influence over our decisions as the taste of others, and vice versa; I guess you could call this “Mob mentality.” 

Brian Wansink’s experiments show how people make decisions and how their tastes are changed by something as insignificant as the price of the bottle or the label. Almost every time people chose the more expensive bottle or the better label, despite the actual wine within the bottle.

Ethics play a huge part in the marketing world. It is easy as marketers to rationalize a thought or idea for the consumer, but it is important to make sure that it doesn’t create an unethical outcome. Social responsibility is a key part in a businesses success.