Business and Horses

Who else thinks spring break comes at the perfect time every year?
Usually the week before spring break is when everyone starts to either 1) hate school and drag your feet going to class or 2) hate school and decide to skip class.
I was beginning to think about how the university system could change the way the present school to students to make it more a "developed brand" and an enjoyable experiment for the "consumer" (students).

If the university system figured out how to use a Content Marketing Strategy to promote classes and school to the students, it would be WAY more successful.

The Content Marketing Strategy is
1) set goals- SMART
2) Segment
3) Target
4) Hyper-target
5) Personalize

I think of Education as a product and the university is the retailer of the product. The professors and the leaders within the university are the brand managers and ones in charge of developing and promoting the brand.

I have had classes that I LOVE, and professors that PUSH me to do better and be better; but then again i've also had those teachers that just refuse to change and develop their "product" further.

I've had the opportunity the last few years to teach several classes for MSU. It has not only given me priceless experience and knowledge, it has allowed me to excel in the courses as a STUDENT as well! Having the opportunity to see the situation from both sides has made my life as a teacher and student so much easier.

My passion is marketing and horses. I've been blessed to be able to Receive an education in Marketing and Give education in horses through my college experience... and vice versa!
Being able to use my education in business has given me the skills to teach and develop my "brand" for the individual students and how I need to grow in my own business skills in order to succeed in every aspect of my life and education.