Half Canadian

Half Canadian, from California, going to school in Montana, and named Nevada. This young lady is making waves not only in the world of silversmithing, but also carrying on the traditions of her western heritage buy stamping her work with her own modern style and flair.

The wisdom that Nevada has of her craft isn’t reflected in her years, at the spry age of 20, she is showing knowledge far beyond her years not only of her craft but life in general. Nevada not helps with her family business, but she also has started her own “Nevada Watt Silver n’ Silk” which has become a booming success, all while pursuing a college education in the field of exercise science. Her constant desire to further her education and skill is what is paving the future for this young artist, not only learning from her father, but other silversmiths as well. Nevada’s constant effort of furthering the public’s knowledge of the craft is what our culture needs, the ability to engage old and younger generations alike in the effort to preserve our way of life and the skills passed down from masters of the craft.  

This relates to consumer behavior because she is taking a world of modest-hermit artists and bringing them and their work into the “light” of marketing and developing a product that consumers can interact with and learn about the traditions and heritage that make up the lifestyle. Lifestyle is something that makes people want to buy a product… something that makes them feel close to their product and their emotions. This is why Nevada has had such great success shedding a new light on the world of western art.

*This first insert is a portion from an article I wrote for a magazine last summer, showcasing all my roommates and their western talents.